THE GHOST SIGN OF REDDING'S FORMER SWIMMING HOLE.

Video filmed on location July 10, 2026.

An often-overlooked and rapidly fading painted vintage sign remains on one of the bridge piers of Redding's historic Diestelhorst Bridge. It is frequently overshadowed by the better-known Redding Regatta painted sign nearby, which is accompanied by a historical marker explaining its significance. Yet this lesser-known sign is an equally compelling reminder of the former municipal swimming resort and popular swimming hole that operated here from 1920 to 1929. Today, it can only be viewed up close by watercraft on the Sacramento River or by swimming to the bridge pier through the river's frigid, swift-moving current, making it one of Redding's most elusive and overlooked historic relics. The nearby Regatta sign commemorates the annual water carnival era that later became a celebrated part of Redding's riverfront history, while this fading advertisement quietly preserves another chapter of the site's recreational past.